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High ranking in SERPS or Google and yahoo results pages is 1 of the significant means of driving quality traffic within your website. Yes, there are other ways like Pay per Click advertising. But they are hard to manage and quite expensive. Moreover, these are ideal for short term goals rather than long term traffic.
In his blog, Gambert claims that "I am helping the major search engines marketing community establish an approved SEO process, which can be sold as an 'SEO organization.'" He goes on to explain that other industries have standards and guidelines and, since these industries are recognised as services, indicates that there are a way for consumers to practitioners with credible promotions.
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The idea is create as many quality backlinks from these communities with the anchor text as the primary keywords you might be focusing on. When search engine spiders will discover the anchor-text as used by popular web, user, and social communities to describe your website and your services, and after that compare it with your optimized page (that's focuses around that specific keyword), it allows you a beneficial boost in rankings to use in your primary search topics.